fizzy is a sparkling water in a 355 mL can, one flat label per flavour, eight flavours: peach, green apple, pineapple, grape, lime, pomegranate, blueberry and lemon-lime. Everything below applies to all eight; flavour is the only thing that changes between cans.

Content fundamentals

• Write everything in lowercase, including the wordmark fizzy, flavour names, headlines and the label claims. Capitals appear only in mL and in running sentences on web pages.
• Use Canadian/British spelling: flavour, never flavor.
• The claims are fixed: sparkling water · no sugar (a middle dot, two spaces either side), natural fruit flavour, 355 mL. Do not add claims to a can.
• Name flavours as the can does: peach, green apple, pineapple, grape, lime, pomegranate, blueberry, lemon-lime (keep the hyphen).
• Voice is short and light. One idea per line: "sparkling water, natural fruit flavour." No exclamation marks, no emoji, no puns on the flavour name.

The eight flavours

Every flavour is the same four-colour recipe plus a three-stop studio backdrop, so adding a ninth means adding tokens, not new rules.

• Peach, green apple and pineapple are the original cans; their values are exact. Grape, lime, pomegranate, blueberry and lemon-lime follow the same recipe and are new.
• Keep neighbours apart: green apple is a soft yellow-green, lime is a cooler, more saturated green. Peach is coral, pomegranate is a true red. Never swap one flavour's tokens into another's label.
• lemon-lime is the one two-colour can. Its ground blends lemonlime-tint (left) into lemonlime-tint-lime (right) over the middle 20% of the width, and its glow has two lobes: lemonlime-glow left of the wordmark, lemonlime-glow-lime right of it. Ink is lemonlime-ink throughout.

Color

• Build a label from four tokens per flavour: <flavour>-tint (top of the ground), <flavour>-tint-deep (bottom), <flavour>-glow (radial glow behind the wordmark) and <flavour>-ink (all type and the icon). Set the ground as a 180° gradient from tint to tint-deep.
• Put the glow at 47% across, 48% down; it fades from full strength to nothing over 19.5% of the label width, with falloff (1 − r)^1.5. It is a glow, not a shape: no hard edge, no second ring.
• Set every piece of type on a label in that flavour's -ink. Ink on tint and tint-deep is at least 5.3:1 on every flavour. Ink on the glow peak is 4.5:1 or better on lime, grape, blueberry, pomegranate and lemon-lime; on peach (3.1:1), green apple (3.6:1) and pineapple (4.3:1) the original cans miss 4.5:1, so only the wordmark and flavour name (display type, 3:1) sit on the peak and small print stays on the glow's outer falloff. If a label is re-laid, keep small print off the peak.
• Use -glow as the hero fill for blocks, bubbles and posters, always as large fields (24px or more), never for text. Use -sweep-light, -sweep and -sweep-deep only for studio backdrops in photography and renders.
• On guideline pages, web and packaging cartons use surface, surface-raised, text and text-muted; they change with the Paper and Night themes. Flavour tokens do not change between themes: a can is a printed object.
• Never mix two flavours in a layout except to show the range, and never put a flavour's ink on another flavour's tint.

Typography

• Set everything in Poppins. Bold (700) for wordmark, flavour-name, display and title; Medium (500) for can-tagline, can-small, lead and caption; Regular (400) for body.
• The wordmark is plain type, not a drawn logo: fizzy in wordmark with −0.02em tracking, lowercase, no outline, no effects. Its dot over the i is Poppins's own.
• On a label the wordmark is 11.7% of the label's width, the flavour name is 27% of that size, and can-small is 12% of it. Use the sizes in tokens.json as the web scale.
• Headlines use display at 0.95 line height; sentences use body at 1.5.

Label layout

The label is a flat panel, 4096 × 1936 px, wrapped around the can. All elements are centred on one vertical axis; the front of the can shows the middle third.

• Top: sparkling water · no sugar in can-tagline, 7.4% down.
• Fruit icon sits directly above the wordmark, its base 28% down.
• Wordmark baseline 50% down; flavour name below it, then natural fruit flavour in can-small, then 355 mL at 88% down.
• Nothing else goes on a label: no borders, no photography, no extra graphics, no second typeface.

Iconography

• Each flavour has one fruit icon, a single-colour silhouette in that flavour's -ink, placed above the wordmark. The icon is the only illustration on a can.
• Peach, green apple and pineapple icons are copied from the original labels as transparent PNGs. The grape, lime, pomegranate, blueberry and lemon-lime icons are drawn SVGs in the same chunky, one-ink style; treat them as drafts until final art replaces them, keeping the same file names.
• Icons are <img> files in a fixed ink; do not recolour them with CSS. For another ground, use the icon whose ink matches that ground's flavour.
• Height on a label: about 4.4% of the label width (pineapple's crown makes it 5.9%).

Photography and renders

• Shoot the can upright and dead straight, centred, with the label facing camera. Never tilt it in a close-up.
• Focus on the label. The wordmark and claims must be crisp; only the background and the foreground mist may soften. Frame vertically (3:4 or 9:16) for social and 16:9 for hero, with the can filling about 60% of the frame height.
• Light as a soft studio sweep, mid-bright: bright enough to show the can's colour, never blown out. Not a harsh key light, no coloured gels.
• Back the can with its flavour's studio sweep: -sweep-light at the top, -sweep at 45%, -sweep-deep at the floor.
• Show fruit halves and whole fruit of the flavour only, never another flavour's fruit in the frame.

Mist and motion

• When the can opens, release a fizzy mist: soft, slightly translucent puffs rising from the opening with fine droplets inside them. Do not show a stream, jet or ribbon of water.
• The can spins about its vertical axis while mid-air and keeps its upright axis; fruit orbits in the same slow-motion beat.
• In a flavour intercut, every flavour uses the same camera, can path, spin, mist and fruit flight; only tokens and fruit change. That makes each cut land on an identical frame. A 20 s intercut cuts at 4.9, 6.4, 7.7, 8.8, 9.8, 10.7, 11.5, 12.2, 12.8, 13.4 and 14.0 s: the gaps shrink from 1.5 s to 0.6 s as the spin builds.
• Hold the final flavour for the closing beat; end on the can, label to camera.

Spacing, radius and shadow

• Space in space-1 to space-9 (4, 8, 12, 16, 24, 32, 48, 64, 96 px). Use space-6 around the wordmark on pages.
• Corners are large and can-soft: radius-lg for colour blocks, radius-md for cards, radius-pill for buttons and flavour tags.
• Shadows are soft pools (shadow-can) or a faint lift (shadow-card); never a hard edge. Focus rings are 2px solid focus with a 2px offset.